Project Brief
AviTrack is a digital consumption monitoring app that empowers users to make conscious decisions by tracking their digital footprint across video streaming, music, social media, and entertainment systems. The app offers personalised insights and recommendations, promoting sustainable digital habits and responsible content usage.
My Role
User Experience Designer and Researcher
Softwares
Figma, Photoshop, Miro, Outlook (project timeline)
Problem Statement
How can we address the environmental and ethical impacts of our digital footprint in an era where social media and app usage dominate daily life? With rising data privacy concerns and digital inequality, why is it so difficult for users to translate awareness into meaningful action?
Design Challenge
The challenge is to design a platform that enables users to monitor and analyse their digital footprint across various online activities, including social media usage and app interactions. the solution should leverage personalised insights, behavioral change techniques, and nudges to empower users to take action, reduce their digital footprint and cultivate more sustainable and ethical digital consumption habits.
Design Process
The design process was structured around five key stages: Empathise, Define, Ideate, Prototype and Test. This approach involved in-depth research, user-centric ideation, iterative prototyping, and high-fidelity design, all validated through continuous user testing. By involving users at each stage, the process ensured a design that was both empathetic and finely tuned to their needs.
Empathise
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Gathered insights about user needs and pain points through research and interviews to understand user experiences and expectations.
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Created user personas and UX vision statements to represent different segments of the target audience.
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Mapped out the user journey to identify touchpoints and pain points.
Define
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Brainstormed potential solutions based on user needs and research insights.
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Defined the flow of users through the system to ensure a smooth experience.
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Organized the structure and hierarchy of content for the digital product.
Ideate
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Created rough sketches to visualize initial ideas and concepts.
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Developed basic wireframes to outline the layout and structure of the design.
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Established a design language to ensure consistency in visuals and interactions.
Test
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Conducted tests with users to get feedback on the design's usability and effectiveness.
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Refined the design based on user feedback and testing results.
Prototype
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Developed detailed design prototypes to closely resemble the final product.
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Created final mock-ups to represent the completed design for stakeholder review.
Next Steps
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Finalized the design after iterating based on user testing feedback.
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Documented potential future improvements and considerations for the design.
Research & Analysis
Secondary Research
My team and I conducted extensive secondary research focused on Gen Z's digital footprint and cloud storage habits. We explored existing studies, industry reports, and user behavior data to gain a deeper understanding of how this generation interacts with digital platforms and the environmental implications of cloud storage. This research informed our approach to designing solutions that resonate with Gen Z's values and usage patterns.
How does this tech-savvy generation shape the digital landscape?
What traces are we leaving behind in our online activities?
Where is our data really going, and at what cost?
Primary Research
Our research explored participants' digital habits, uncovering their desire to reduce app usage for better real-life connections. Most were unaware of their digital footprint but open to learning. There was also limited awareness of the environmental impact of cloud storage.
User Persona
UX Vision Statement
We believe there is an opportunity to create a solution for young adults (Generation Z) based on their habitual engagement with online content.
In order to build awareness and accountability on how they share and store their data and make informed decisions to reduce and minimise their digital footprint.
So that they gain a deeper understanding of how data is actualised rather than something ubiquitous in order to cultivate sustainable and ethical digital consumption habits.
Design Opportunities
Raise awareness and accountability regarding digital footprints.
Provide tangible tools and information to track, manage, and reduce environmental impact.
Empower users to make informed decisions about digital consumption.
Foster community engagement and collective action towards reducing digital carbon footprints.
User Prioritisation
My team and I came up with numerous potential features using the Crazy 8's ideation method. We then decided which features to implement by utilizing our priority matrix and the MoSCoW method.
Value Proposition
AviTrack: Mindful digital life. Sustainable future.
AviTrack empowers users to navigate the digital landscape with mindfulness and purpose. With personalised insights, emotional engagement through Avi the bird, and a supportive community, Avi fosters conscious digital consumption habits. From reducing environmental impact to promoting ethical behavior and inclusivity, AviTrack offers a holistic solution for users to reclaim control of their digital lives and contribute to a more sustainable and equitable digital future.
Storyboard
Visual Design
I am Avi, the bird
Your digital well-being companion. AviTrack allows user to monitor app usage, iCloud storage, streaming, and phone unlocks. Avi, your guide, reflects your usage patterns, encouraging balance. You can set focus modes, embark on detox challenges, or compete with friends. You can track your progress, receive tips, and cultivate a sustainable digital lifestyle.
Onboarding
Behaviour Change Transparency
Users are made aware of the behaviour change techniques to be used
Example: music taste
Users can select their preferred music genres to receive customized content.
Picking your interest
Offline events personalisation
Users are provided with events creating opportunities for offline engagement and connections.
Homepage
The homepage will have dashboard and various other stats that will allow the users to know information about their app interactions. Once they click through they can also see tips + how they are affecting the environment.
Unlocks
times they have
unlocked their phones
Streaming Hours
allows users to see how long
they have been streaming
Amount of cloud storage us
allows users to start personal goals/challenge
Detox
Cloud Storage
Challenges
Through gamification design and incentives, users are guided to control their mobile usage behaviour. Users can invite their friends to a challenge where they can compete to see who has the lowest digital footprint in
a set amount of time.
Setting challenges and winning points
Leaderboard
Leaderboard with their friends based on the challenges that they have set for each other.
Ongoing challenges
Users have the option to join
ongoing challenges and
participate with their friends to reduce their digital footprint
AviTrack
This Page gives you a glimpse of how you are doing and gives you tips on how to improve the pets habitat.
Tips on how to improve your habits, and make Avi’s home look better!
It also includes your detox wrapped
which is your daily insights into how
you have fared for the day
The Avitrack page is the page that
will show your digital pet and how
the pet is doing based on your digital
consumption habits
Personification
Detox Wrapped
Tips
Detox Wrapped
Personification Page
Top Usage Data
Statistics
Actual Environmental
Impact
Actionable Tips
AviTrack
Tips
Visualisation of their efforts,
community - driven efforts
upcoming events in the area -options to spend less time on their phones and build social connections
Tips on how to improve your habits, and make Avi’s home look better!
User Journey
Site Map
User Testing
We got some mixed reactions in terms of timing. For both goal setting and how often users get their detox wrapped. So we decided to have the user set this.
Users would prefer a more personalised offline event recommendation system. They would like to tell Avi what they actually want to do and have offline events tailored to them.
We learned that users needed more indicators on the challenges page. We added a points system, as well a star to indicate the winner.
We learned that the user prefers personification over a numerical indicator of AviTracks community impact.
Stakeholder Mapping
We crafted a stakeholder map to pinpoint the diverse individuals, groups, and organizations connected to our project, AviTrack. This allowed us to categorize stakeholders based on their level of influence and interest, helping us prioritize engagement strategies. By understanding their varying needs and expectations, we ensured that our design decisions would align with both user and stakeholder objectives, fostering better collaboration and project alignment organisations connected to our project, AviTrack.
Benefits to Stakeholder
GEN Z
Benefit from improved digital habits and awareness, enhancing well-being
ENVIRONMENTAL ORGANISATIONS
Gain from reduced digital footprints, advancing sustainability goals
COMMUNITY
ORGANISATIONS
Boots community engagement, drives event attendance, and amplifies impact through digital promotions and collaboration
REGULATORY BODIES
Ensure user protection and compliance fostering trust and legality
Potential Impact
Long-Term
Social
Personal
Environmental Sustainability
Privacy Considerations
Deeper connection to the environment
Cultural shift towards responsible digital consumption
More Community Accountability
Corporate responsibility if user retention drops
Better Mental Health
Better Physical Health
Better Inter- personal Relationships
How AviTrack Addresses The Problem
The Solution
The Avi app tracks and personifies the user's digital footprint, making the environmental impact tangible and relatable through Avi’s well-being
Problem
Users often overlook the environmental impact of
their digital activities.
The Solution
The app incorporates behavioural change techniques such as feedback, behaviour steering and gamification . These features provide users with tools and motivation to modify their habits and reduce digital usage
Problem
Users struggle to translate awareness into meaningful
behavioral changes.
The Solution
The app offers personalised insights and practical tips to help users understand their digital footprint and how to reduce it. This information empowers users to make sustainable choices while also representing the collective effort through the community Avi. This fosters a sense of community responsibility.
Problem
Users lack the knowledge to make informed decisions about their digital consumption. They often feel their efforts are insignificant in the broader context.
Future Considerations
Emotional Engagement: Develop deeper emotional connections through Avi the bird by adding more interactive and responsive features, such as personalized messages and achievements.
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Data Privacy and Security: Continually update security protocols to protect user data, addressing concerns particularly pertinent to Generation Z.
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Impact Measurement: Implement advanced metrics to accurately measure the
environmental impact of users' digital habits and the overall success of the Community Avi.
3
How the app can be useful to the user once they have achieved low usage/low digital footprint? Would we make the app more of a offline events space/tracking without any specific goals?
4
Design Language
Font/
Poppins
Weights/
Light/Regular/Medium/Bold
I chose the Poppins font for its clean, modern, and geometric design, which ensures readability across both digital and print mediums. Its versatility and contemporary aesthetic perfectly complement AviTrack’s user-friendly and professional tone, while maintaining a visually appealing balance between functionality and style.
AviTrack
Thanks for taking the time to watch!